Corporate Factsheet

OVERVIEW

The Asian Trails vision was first conceived in 1999 by Luzi Matzig, today’s CEO. The company was co-founded by Laurent Kuenzle, Jacques Guichandut and Roger Haumueller and commenced operations on September 09, 1999. (9-9-99 is considered a very lucky date). Asian Trails companies have established a network which covers all major Asian tourist destinations, with offices in all strategic inbound tourism centres throughout South East Asia. As the handling agent for major international tour operators such as the Kuoni Travel Group, Asian Trails provides quality destination services to multi-lingual clients at competitive rates. In September 2006, Kuoni Travel Ltd. became a majority shareholder of the company. Asian Trails’ existing management structure was integrated into the Kuoni Destination Management structure. Australian Tours Management was acquired in November 2008 and reports to Asian Trails.

STRUCTURE & BRAND PROFILE

Asian Trails has its Head Office in Bangkok, Thailand with other offices located in Cambodia, China, Indonesia, Laos, Malaysia, Myanmar and Vietnam. The company operates under the brand of Asian Trails. Overall there are 33 offices in 8 countries in Asia.

PRODUCTS & SERVICES

Asian Trails offers a varied product line covering hotels, coach tours, private tours, car rentals, airport transfers, soft adventure tours, cruises, Harley Davidson motorcycle tours, home-stay, biking tours, self-drive package tours and lifestyle packages as well as cooking classes, spa holiday, golfing, private villas, private jets, incentives and luxury train journeys.

MILESTONES

• 1999 Luzi Matzig establishes Asian Trails in Thailand


• 1999 Asian Trails sets up its office network throughout Myanmar, Cambodia, Vietnam, Indonesia and Malaysia


• 2000 Asian Trails opens branch offices in Phuket, Khao Lak, Samui


• 2001 All Asian Trails companies operate on the PAXYS 2000 passenger handling system


• 2002 Asian Trails Holding is established in Gibraltar


• 2003 Asian Trails introduces XML platform


• 2004 Asian Trails becomes an official IATA-accredited agent


• 2004 In August, Asian Trails relocate to new location in Bangkok


• 2006 In August, Kuoni Travel Holding Ltd. becomes Asian Trails’ Partner


• 2006 In September, Asian Trails integrates existing management structure into the Kuoni Destination Management structure


• 2007 Asian Trails completes its joint venture in Laos


• 2008 Asian Trails commences inbound operations in China

AWARDS

• TTG Travel Awards 2011, “Best Travel Agency – Indochina”, by TTG Asia
• TTG Travel Awards 2010, “Best Travel Agency – Indochina”, by TTG Asia


• TTG Travel Awards 2009, “Best Travel Agency – Indochina”, by TTG Asia


• TTG Travel Awards 2008, “Best Travel Agency – Indochina”, by TTG Asia


• Travel Weekly Awards “Best Travel Agency Thailand” 2008


• TTG Travel Awards 2007, “Best Travel Agency – Indochina”, by TTG Asia


• Travel Weekly Awards “Best Travel Agency Thailand” 2007


• TTG Travel Awards 2006, “Best Travel Agency – Thailand”, by TTG Asia


• TTG Travel Awards 2002, “Best Travel Agency – Thailand”, by TTG Asia


• Inbound Tour Operator of the year 2000, by TravelAsia Magazine

KEY FIGURES

• Asian Trails has made its name in the market, has become a standard, and aspires to be seen as a benchmark for other companies


• Asian Trails employs approx. 600 staff


• PAX per year: 385 000 in South East Asia combined

MANAGEMENT

• Luzi Matzig CEO Destination Management Asia
• Laurent Kuenzle Group Managing Director
• Roger Haumüller Managing Director Thailand
• Jacques Guichandut Managing Director Cambodia
• Veronique Ducassy Managing Director China
• Andre Seiler Managing Director Indonesia
• Philippe Conod Managing Director Laos
• Emir Cherif Managing Director Malaysia
• Thomas Carnevale Managing Director Myanmar
• Thuy Tien Managing Director Vietnam
• Teh Eng-Waa Managing Director Australia