Group Marketing Manager

Purpose of the role

The role of the Group Marketing Manager comprises the overall coordination and supervising Asian Trails Group-wide marketing initiatives, both online and offline.

The suitable candidate will actively participate in the market development and existing client management, together with a dynamic team of local travel professionals.

Ideally based in Bangkok, the ideal candidate will join a innovate team of travel professionals in Thailand with a hybrid balance of working from the office and home. Remote options (in Southeast Asia time zone) can be considered, with required travel when necessary for compulsory occasions.

Key Responsibilities/Job Description:

Platforms/Touchpoints

  • Responsible for posting, collecting, responding, and measuring the success rates of all existing (and future) online channels of Asian Trails
  • Ensure all Asian Trails’ information (digital footprint) is accurate and updated
  • Load profile information for trade shows, in coordination with CEO’s personal assistant, market sales teams, and / or Group Content Manager
  • Asian Trails’ website maintenance via WordPress. Ensure that all imagery and content on the web is optimized and reflective of the Asian Trails brand
  • Maintain and monitor SEO for Asian Trails

Content

  • Ensure all offline & online marketing materials produced are of high quality & reflect the brand identity
  • Support the maintenance of Asian Trails’ online image library with free-to-use images
  • Regularly update existing corporate materials (online & offline presentations, etc.) as required from group office updates & communications; create new materials as required
  • Collateral preparations for new brochures, printed material etc., where required, following corporate guidelines
  • Maintain collateral inventories for all distributed collateral within the Asian Trails offices and with partners
  • Work closely with the Group Content Manager on strategically aligning all corporate communications, and contribute ideas, provide feedback, etc.
  • Create new design work for various platforms (such as social media postings) when required
  • Project manage creation of new image and video content creation working with internal teams and / or external suppliers

Delivery

  • Prepare and implement marketing and advertising campaigns including EDM, social media & SEO in collaboration with the Group Director of Marketing & Group Content Manager
  • Responsible for all EDM (newsletter) creation & distribution in collaboration with Group Content Manager, including content & info collection from stakeholders, image sourcing, EDM composition / loading, quality control, distribution to appropriate audience, and reporting
  • Manage the preparation of press releases for trade shows, newsflashes, and specific newsletters from countries, in coordination with Group Content Manager
  • Support HR by creating / updating Career page on website and work in coordination with Group Content Manager to arrange posting of available jobs via social media channels
  • Coordinate with E-Commerce Manager on related digital marketing initiatives
  • Support the building of business relationships with Asian Trails’ offices and suppliers

Intelligence

  • Assist in strategic planning & execution of new marketing initiatives with the Group Director of Marketing
  • Maintain, update and regularly audit the B2B contact database / CRM. This relates to all registrations online, offline and import / export of sales reports, databases, etc
  • Extract essential data from sales reports and load them into the mailing list / CRM
  • Pro-actively report trends and insights in marketing reports by collecting, analyzing and summarizing available sales and marketing data, sharing to key stakeholders within the group
  • Follow trends and new developments in digital marketing (platforms / potential social media channels, etc.) to increase social (B2B) awareness & engagement
  • Competitor research and analysis on marketing initiatives
  • Perform regular internal surveying of marketing actions & materials within Asian Trails to continually adapt & improve to meet the company needs

Other

  • Support the Graphic Designer in building and maintenance of a strong, consistent brand identity; support any rebrand / new asset branding required
  • Support & help to enforce the use of approved corporate marketing guidelines across the group
  • Attending meetings, when required, with key stakeholders about marketing initiatives
  • Other assignments as outlined by the Group E-Commerce & Marketing Director

Qualifications / Experience:

  • Bachelor’s Degree in Marketing; a university degree preferred
  • Minimum 3 years in a position in the tourism industry is a prerequisite
  • Fluent command of verbal and written English is essential. Other languages are a plus
  • Working experience in the travel & tourism industry in Southeast Asia is a must
  • Good command of modern applications, project management tools & programs essential
  • Demonstrable experience with Marketing Automation Tools (e.g., Salesforce Pardot, Active Campaign, Hubspot, Mailchimp, etc.)
  • Understanding and experience of Semrush & Google Marketing Suite
  • Strong understanding of Content Management Systems (e.g., WordPress)
  • Basic understanding of HTML and CS an advantage
  • Experience of (or passion for) graphic design required (e.g., with Canva & MS Paint); knowledge of pro tools a bonus (e.g., Adobe Illustrator & In Design)

Skills & Attributes:

  • Eye for detail, experience of maintaining high standards, quality management and coordination
  • Able to work under pressure & meet deadlines
  • A “Can Do” attitude and positive thinking
  • Able to balance creative thinking with practical organizational skills
  • A strong sense of responsibility and the ability to prioritize and organize are preferred skill sets to fill this role
  • Must enjoy teamwork and solo missions with equal passion

Asian Trails will only consider those with a genuine interest in joining a dynamic inbound travel company. Interested and potential candidates are invited to send us your updated resume, including a cover letter with salary expectations, a current photo (not older than 6 months), the date when you will be available and state why Asian Trails would benefit in hiring you for this position and send to: recruit(@)asiantrails.org

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