Group Marketing Manager

Purpose of the role

The role of the Group Marketing Manager comprises the overall coordination and supervising Asian Trails Group-wide marketing initiatives, both online and offline.

The suitable candidate will actively participate in the market development and existing client management, together with a dynamic team of local travel professionals.

Ideally based in Bangkok, the ideal candidate will join a innovate team of travel professionals in Thailand with a hybrid balance of working from the office and home. Remote options (in Southeast Asia time zone) can be considered, with required travel when necessary for compulsory occasions.

Key Responsibilities/Job Description:

Platforms/Touchpoints

Responsible for posting, collecting, responding, and measuring the success rates of all existing (and future) online channels of Asian Trails
Ensure all Asian Trails’ information (digital footprint) is accurate and updated
Load profile information for trade shows, in coordination with CEO’s personal assistant, market sales teams, and / or Group Content Manager
Asian Trails’ website maintenance via WordPress. Ensure that all imagery and content on the web is optimized and reflective of the Asian Trails brand
Maintain and monitor SEO for Asian Trails

Content

Ensure all offline & online marketing materials produced are of high quality & reflect the brand identity
Support the maintenance of Asian Trails’ online image library with free-to-use images
Regularly update existing corporate materials (online & offline presentations, etc.) as required from group office updates & communications; create new materials as required
Collateral preparations for new brochures, printed material etc., where required, following corporate guidelines
Maintain collateral inventories for all distributed collateral within the Asian Trails offices and with partners
Work closely with the Group Content Manager on strategically aligning all corporate communications, and contribute ideas, provide feedback, etc.
Create new design work for various platforms (such as social media postings) when required
Project manage creation of new image and video content creation working with internal teams and / or external suppliers

Delivery

Prepare and implement marketing and advertising campaigns including EDM, social media & SEO in collaboration with the Group Director of Marketing & Group Content Manager
Responsible for all EDM (newsletter) creation & distribution in collaboration with Group Content Manager, including content & info collection from stakeholders, image sourcing, EDM composition / loading, quality control, distribution to appropriate audience, and reporting
Manage the preparation of press releases for trade shows, newsflashes, and specific newsletters from countries, in coordination with Group Content Manager
Support HR by creating / updating Career page on website and work in coordination with Group Content Manager to arrange posting of available jobs via social media channels
Coordinate with E-Commerce Manager on related digital marketing initiatives
Support the building of business relationships with Asian Trails’ offices and suppliers

Intelligence

Assist in strategic planning & execution of new marketing initiatives with the Group Director of Marketing
Maintain, update and regularly audit the B2B contact database / CRM. This relates to all registrations online, offline and import / export of sales reports, databases, etc
Extract essential data from sales reports and load them into the mailing list / CRM
Pro-actively report trends and insights in marketing reports by collecting, analyzing and summarizing available sales and marketing data, sharing to key stakeholders within the group
Follow trends and new developments in digital marketing (platforms / potential social media channels, etc.) to increase social (B2B) awareness & engagement
Competitor research and analysis on marketing initiatives
Perform regular internal surveying of marketing actions & materials within Asian Trails to continually adapt & improve to meet the company needs

Other

Support the Graphic Designer in building and maintenance of a strong, consistent brand identity; support any rebrand / new asset branding required
Support & help to enforce the use of approved corporate marketing guidelines across the group
Attending meetings, when required, with key stakeholders about marketing initiatives
Other assignments as outlined by the Group E-Commerce & Marketing Director

Qualifications / Experience:

Bachelor’s Degree in Marketing; a university degree preferred
Minimum 3 years in a position in the tourism industry is a prerequisite
Fluent command of verbal and written English is essential. Other languages are a plus
Working experience in the travel & tourism industry in Southeast Asia is a must
Good command of modern applications, project management tools & programs essential
Demonstrable experience with Marketing Automation Tools (e.g., Salesforce Pardot, Active Campaign, Hubspot, Mailchimp, etc.)
Understanding and experience of Semrush & Google Marketing Suite
Strong understanding of Content Management Systems (e.g., WordPress)
Basic understanding of HTML and CS an advantage
Experience of (or passion for) graphic design required (e.g., with Canva & MS Paint); knowledge of pro tools a bonus (e.g., Adobe Illustrator & In Design)

Skills & Attributes:

Eye for detail, experience of maintaining high standards, quality management and coordination
Able to work under pressure & meet deadlines
A “Can Do” attitude and positive thinking
Able to balance creative thinking with practical organizational skills
A strong sense of responsibility and the ability to prioritize and organize are preferred skill sets to fill this role
Must enjoy teamwork and solo missions with equal passion

Asian Trails will only consider those with a genuine interest in joining a dynamic inbound travel company. Interested and potential candidates are invited to send us your updated resume, including a cover letter with salary expectations, a current photo (not older than 6 months), the date when you will be available and state why Asian Trails would benefit in hiring you for this position and send to: recruit(@)asiantrails.org

INCLUSIONS

A full day tour with a professional English-speaking guide. Other languages are on request and may be subject to supplementary charges
Transportation by car / mini-van with professional driver.
All entrance and donation fees for visits as mentioned in the description.
All applicable taxes and service charges
Lunch at a local restaurant is included (food only)

EXCLUSIONS

Tours, inclusions of any kind and other services that are not outlined in the tour description
Personal expenses such as meals, drinks, tips and gratuities, shopping, portage fees and optional tours, unless otherwise stated
Hotel accommodation in the destination of commencement.
Compulsory Christmas, country-specific festival and/or New Year dinner at included hotels
Single supplement charges for single travelers, where applicable
Any airline tickets, visa fees, additional transportation cost from and to the general meeting point
Supplements for transfers for customers arriving or departing from any airport or resorts located outside the general pick-up and drop-off locations
Hotel expenses of a personal nature, should an overnight be included: this includes mini-bar consumption, laundry, room service, any telephone or other communication cost not mentioned in the program
Travel insurance coverage for customers (highly recommendable)

GOOD TO KNOW

This tour is operated on full private basis with English-speaking guide. Other languages are on request / subject to availability and supplementary charges may apply.
Transfers are only operated within the downtown Chiang Mai areas and restricted to main hotels only.
Regions outside the central business district such as Mae Rim, Hang Dong, Doi Saket, Mae Taeng and Chiang Mai International Airport are excluded and supplementary charges apply.
We regret that are unable to provide pick-up and drop-off transfer services from and to apartment complexes, local guest houses or private apartments. We advise you kindly to head on your own arrangement to the nearest hotel inside the downtown Chiang Mai area.
We will do all possible to comply with any dietary requirements during this excursion; it may not always be possible to confirm your wishes in advance based on the choice of local restaurant.
Due to the nature of this tour, we regret to inform you that this excursion is not suitable for wheelchair users.
Guests are advised that some walking is required during this excursion; we always ensure that we take the most comfortable ways from the entrance of the sight to the sight itself.
The road up and down Doi Angkhang is not suitable for large coaches; for group travel, note that the group needs to be split up into mini-vans. We always will make efforts to confirm the exact pick-up time upon reservation.
For any operational issues in which are not able to confirm the exact pick-up time in advance, we reserve the right to inform you the day before the departure of the tour.
Due to the absence of ATM machines and credit cards payment portals, we highly recommend to bring sufficient cash with you. Please ensure that you bring sunglasses, a hat /cap and sunblock with a high SPF factor when traveling with us on this tour – even when it is cloudy, the sunrays still have an immense power.
We reserve the right to make necessary changes to the excursion in case of unfavourable weather conditions or situations where we are forced to make alterations to guarantee the safety of our guests.
It is recommendable to bring a jacket / sweater with you as temperatures on Doi Angkhang are often much cooler than around Chiang Mai.
It is the responsibility of the customer to provide us with the correct hotel information, should pick-up and drop-off services be included in the package.
Any changes in accommodation outside 48 hours will be handled accordingly: changes within 48 hours may be on request.