Our story
Blazing new paths in travel
Founded by our Chairman Luzi Matzig and CEO Laurent Kuenzle, Asian Trails has been ‘blazing new paths in travel’ since 1999. The company was one of the pioneers of travel in Asia, giving travellers access to new, more authentic and rewarding experiences across the region. Below are a few key milestones in the company’s history.
1999
Asian Trails was founded in September 1999, by Luzi Matzig and Laurent Kuenzle in Bangkok, Thailand.
1999
By the end of 1999, Asian Trails' office network had expanded to Myanmar, Cambodia, Vietnam, Indonesia and Malaysia.
2000
Asian Trails continues to grow with the opening of new branch offices in Phuket, Khao Lak and Samui.
2001
Asian Trails is integrated with PAXYS 2000 passenger handling system.
2007
Asian Trails begins joint venture in Laos.
2006
Asian Trails partners with Kuoni Travel Holding Ltd.
2004
Asian Trails receives IATA accreditation.
2002
Asian Trails Holding is established in Gibraltar.
2008
Asian Trails launches inbound operations in China.
2017
Thomas Cook India Ltd., a subsidiary of Fairfax Financial Holdings Canada, acquires part ownership of Asian Trails Holding.
2018
Asian Trails Vietnam was the first Asian Trails office to become a Travelife Partner.
2020
Asian Trails integrates with Lemax software, enhancing booking capabilities across the region.
2023
Asian Trails collaborates with major partners to increase connectivity for buyers and sellers, including WebBeds, Expedia, SiteMinder, Amadeus and HBX Group.
2022
In collaboration with leading technology provider 11Infotech, Asian Trails launches eConnect, a real-time booking solution for B2B travel products and services.
2021
Asian Trails launches Digital Trails, an interactive tour experience, in partnership with Vox City Walks.
2020
All Asian Trails' offices receive the Travelife Partner award, reflecting the company's commitment to long-term sustainability.
Connect with us
For general enquiries, booking support, on-the-ground travel advice and specialist destination knowledge, contact our teams in Asia. Our offices are located in key destinations throughout the region, including Cambodia, China, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand and Vietnam.
