OUR HISTORY
Asian Trails is all about its people and its zest to excel in delivering the very finest in destination
management services. Since opening our doors at the end of the 20th century, we constantly practice what we preach.
What made us who we are Today
Founded by Luzi Matzig, today’s Chairman and co-founded by Asian Trails’ CEO, Laurent Kuenzle, Asian Trails commenced its operations on 9 September, 1999, a prestigious date according to the Buddhist calendar. From our humble beginnings, the vision of blazing new paths in travel has been one of the main cornerstones in our daily operations.
Over the years, Asian Trails successfully maintained a business formula that can respond to the needs of our clientele using the best of local creative talent under the guidance of passionate, hands-on directors and managers. We believe that our entrepreneurial personnel are the heart of this tremendous success, the DNA of Asian Trails, since its inception.
Our History
Asian Trails Founded
Luzi Matzig establishes Asian Trails in Thailand
Office Network
Asian Trails sets up its office network throughout Myanmar, Cambodia, Vietnam, Indonesia and Malaysia
Location Expansion
Asian Trails opens branch offices in Phuket, Khao Lak and Samui
Booking System
All Asian Trails companies operate on the PAXYS 2000 passenger handling system
Asian Trails Holdings
Asian Trails Holding is established in Gibraltar
IATA
Asian Trails becomes an official IATA-accredited agent
Kuoni Travel
Kuoni Travel Holding Ltd. becomes Asian Trails’ Partner
Venture in Laos
Asian Trails completes its joint venture in Laos
Operations in China
Asian Trails commences inbound operations in China
B2B and XML Links
Asian Trails launches its B2B and XML Links
Passion
Asian Trails launches Passion software
Thomas Cook India Ltd
Thomas Cook India Ltd, a subsidiary of Fairfax Financial Holdings Canada acquires ownership of Asian Trails Holding with Luzi Matzig and Laurent Kuenzle
Travelife Partner
Asian Trails Vietnam is the first office in the Asian Trails Group to be officially accredited as a Travelife Partner
Lemax
Asian Trails implements Lemax software across all its destinations
Travelife certifies Asian Trails
All Asian Trails destinations obtain Travelife Partner certification