Responsible Travel
Our ESTEEM principles
Asian Trails aims to deliver superior travel services that maximise the positive impacts of tourism while minimising negative impacts. We do this by putting into practice our six ESTEEM principles. These values provide us with a clear framework to holistically incorporate more sustainable travel into our tours and excursions.
E
locally
S
eco-friendly
T
alternatively
E
meaningfully
E
viably
M
difference
Making responsible travel
mainstream
Asian Trails believes all travel can be delivered more sustainably. Therefore, we make a concerted effort to incorporate cost-effective and responsible tourism approaches into every aspect of our operations. To help our clients make more informed decisions about their travel impacts, we have developed a series of Explore Guides to showcase our best experiences across Asia, all of which promote positive social and environmental outcomes without drastically increasing travel costs.
Our team
Sustainability is something we embrace as part of our company’s culture. Every Asian Trails team member in every Asian Trails office plays a role in making travel more sustainable. Our efforts are led by our Group Sustainability Manager and our Sustainability Coordinators in each of our destination countries.
Reports
& policies
Our annual sustainability reports and policies outline how we promote sustainability within our team, throughout the supply chain and to our clients. They also showcase some best practice sustainable travel examples that we hope will become more mainstream.
Sustainability Report 2025
This annual report details how we conduct business with a sense of responsibility in all of our destinations.
Animal Welfare Policy
This document outlines the policies and standards that inform the way we conduct excursions involving animals.
Responsible travel news
Sustainability recognition
Our company has achieved Travelife Partner recognition. Travelife Partner is the entry recognition level within the international Travelife sustainability programme for tour operators and travel agents. This recognition confirms our commitment to further improving the sustainability of our business operations through a structured sustainability management system and the implementation of recognised sustainability practices.
Asian Trails has successfully earned the designation of Travelife Partner in Cambodia, China, Indonesia, Laos, Malaysia, Myanmar, Thailand and Vietnam.
Travelife Partner recognition is awarded following an independent assessment based on the Travelife Partner criteria. During this assessment, our sustainability policy, objectives, management system, implementation of key sustainability practices and supporting documentation are evaluated against 60 mandatory sustainability criteria.
To maintain this recognition, our company is independently reassessed every two years to verify that we continue to comply with the Travelife Partner criteria.
More information about the Travelife programme, the different recognition levels, the validity of our current Travelife Partner recognition and the Travelife criteria can be found on the Travelife information website for travelers: travelife.info/travelers
Our partners
Making travel better for local people and the environment takes time and we cannot do it alone. Collaborating with our partner organisations helps us achieve our own goals and contribute to wider collective sustainable tourism development in all our destinations.
Asian Trails is a proud partner of ChildSafe. Learn more about keeping children safe while travelling with these
7 Tips for Travellers.
