Premium MICE destinations in Singapore and Borneo
Asian Trails recently hosted a select group of top MICE agents from France on a six-day exploration of Singapore and Kota Kinabalu, Malaysia. The programme showcased the region’s premium MICE infrastructure, unique cultural experiences and diverse incentive possibilities.
In Singapore, the group explored iconic landmarks such as Marina Bay Sands and the heritage enclaves of Chinatown, Little India and Kampong Glam. Highlights included tai chi in the Botanic Gardens, a scenic river cruise, and a taste of Singapore’s renowned hawker food scene.
The journey continued in Kota Kinabalu, where the focus shifted to nature and sustainability. Activities included a sunrise rainforest hike, snorkelling at Mantanani Island and visits to eco-resorts, cultural villages and luxury beachfront properties – highlighting Northern Borneo’s immersive, high-end incentive travel opportunities.
This trip reinforced the region’s position as a versatile and inspiring destination for MICE travel. For advice about planning a journey, contact Asian Trails Malaysia – MICE
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