Pattaya raises The Standard for MICE
The coastal city of Pattaya, Thailand, is undergoing a significant transformation, reinforcing its position as a premier destination for meetings, incentives, conferences and events (MICE).
Beyond its renowned beaches and cultural landmarks, such as the Sanctuary of Truth, the city is benefiting from new developments by leading hospitality groups, including Marriott International, Minor Hotels & Resorts and Accor. These investments have expanded event capacity, introduced modern facilities and elevated service standards, enabling Pattaya to host larger and more sophisticated programmes. Its proximity to Bangkok—less than 90 minutes from the capital—further enhances its appeal, offering convenient access for international delegates.
The opening of The Standard Pattaya Na Jomtien in October 2025 adds another dimension to the city’s growth. Located in the quieter Na Jomtien district, the hotel provides an idyllic environment with over 160 rooms and suites, ideally suited to corporate and incentive programmes. It will also feature the brand’s first beach club, Esmé, poised to become a standout venue for special occasions and corporate events.
For more information or to plan an itinerary in Pattaya, contact our MICE specialists at Asian Trails Thailand – MICE.
