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Cambodia moves towards new tourism board

Cambodia is raising its global tourism profile with the aim of attracting more international visitors.

Tourism Minister H.E. Sok Soken and European Chamber of Commerce in Cambodia members met in Phnom Penh recently to discuss how they can work closer together on a range of tourism development initiatives, including strengthening public-private sector partnerships as a key driver of growth.

Image by Eurocham Cambodia

The discussions centred around the creation of the Cambodia Tourism Board – a body tasked with making new connections with key markets and promoting the country as a standalone destination.

After attending the Phnom Penh meeting, Asian Trails’ Cambodia General Manager Virginie Kury said: “Asian Trails was pleased to be at this event and hear about the high-level tourism development plans.

“We look forward to being involved in new partnerships so we can collectively strengthen Cambodia’s tourism sector and attract more visitors to this wonderful country.”

Image by Eurocham Cambodia

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