With offices in all strategic inbound tourism centers throughout South East Asia, the Asian Trails uniform can these days be seen in most countries in the region, from Thimphu, in the Kingdom of Bhutan to the Lesser Sunda Islands in the Indonesian Republic. The Asian Trails vision was first conceived in 1999 by Luzi Matzig (Lersan Misitsakul) who had formerly been with Diethelm Travel Thailand for 29 years and who, together with senior partners Laurent Kuenzle, Jacques Guichandut and Roger Haumueller founded the company in mid 1999.
Asian Trails grew very successfully over the years and in August 2006, Kuoni Travel of Switzerland become a majority Shareholder in the company, while agreeing to let Asian Trails continue as a totally independent regional Destination Management company.
Luzi Matzig is now the CEO while Roger Haumueller took over as Managing Director of Asian Trails Ltd. in Thailand. Laurent Kuenzle acts as Group Managing Director for all companies outside Thailand.
All Asian Trails companies operate on the same platform, the TOPAX passenger handling system. Asian Trails has created the only truly integrated service net in Asia, where the lines between front and back offices have subtly been blurred by database management, and full use is made of information technology.